Tag: Filmmaking
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What Horror Is Actually Afraid Of
Most horror films give you a monster and ask you to be scared of it. Shadow of the Vampire gives you a monster and asks you to be scared of the person who hired it. The 2000 film, starring Willem Dafoe and John Malkovich, is built around a premise that sounds like a late-night comedy…
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Creative Practice #5: Protecting the Whole
Good ideas can ruin a project. Not because they’re bad, but because they pull in the wrong direction. In advertising, a campaign can have strong individual executions across TV, digital, and social, and still feel like it was made by three different teams. When it works, the campaign just feels intentional. When it doesn’t, something…
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Creative Practice #4: Cutting What You Love
I once wrote what I thought was a brilliant ending to a psychological horror/thriller film I’ve been developing called What Lingers. It tied everything together. It left lingering doubt that the story was over. I could already see the final shot. The feedback I received was simple: “Meh.” No long explanation. No detailed notes. Just…