Tag: Creative Discipline
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Creative Practice #5: Protecting the Whole
Good ideas can ruin a project. Not because they’re bad, but because they pull in the wrong direction. In advertising, a campaign can have strong individual executions across TV, digital, and social, and still feel like it was made by three different teams. When it works, the campaign just feels intentional. When it doesn’t, something…
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Creative Practice #4: Cutting What You Love
I once wrote what I thought was a brilliant ending to a psychological horror/thriller film I’ve been developing called What Lingers. It tied everything together. It left lingering doubt that the story was over. I could already see the final shot. The feedback I received was simple: “Meh.” No long explanation. No detailed notes. Just…
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Creative Practice #3: Developing Taste
The hardest part of creative work isn’t coming up with ideas. It’s deciding which ones deserve to stay. When we talk about creativity, we often focus on output, making more, shipping faster, generating ideas. But at a certain point, producing isn’t the hardest part. Choosing is. In The Creative Act: A Way of Being, Rick…
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The Discipline of Paying Attention
Creative Practice: Studying Creativity and Leadership · Week 2 Last week, I wrote that I never thought I was creative. That belief began to shift when I redefined what creativity actually is. In The Creative Act: A Way of Being, a book on creativity by prolific music producer Rick Rubin, he suggests that creativity isn’t…