Tag: Creative leadership
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Creative Practice #6: Who Are You Making This For?
In my professional life, I am obsessed with audiences. I think about them before a campaign brief is written. I think about what they need, what they believe, what they’re afraid of. I’ve spent eight years at Kaiser Permanente helping translate complex healthcare concepts into messages that actually reach people. Audience awareness isn’t a skill…
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The Photo I Almost Didn’t Send
Last month marked 8 years at Kaiser Permanente. At our all-hands meeting, they celebrate work anniversaries with a slide. A photo. Your name. A number. I was asked ahead of time to send something. I have a professional headshot. It’s right there on my computer. Clean, appropriate, mostly resembles me on a good day. I…
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Creative Practice #5: Protecting the Whole
Good ideas can ruin a project. Not because they’re bad, but because they pull in the wrong direction. In advertising, a campaign can have strong individual executions across TV, digital, and social, and still feel like it was made by three different teams. When it works, the campaign just feels intentional. When it doesn’t, something…
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When I Realized I Was the Problem
“Bryce, you were being a total d*ck to everyone.” The feedback surfaced during a promotion conversation. I was informed our advertising agency lead had hesitations… not about my performance, but about how I treated people when things got tense. A year earlier I had been asked to step up while someone on my team was…
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The Night Hollywood Felt Human
Since I was a kid escaping into movies, I’ve wanted to walk the red carpet at a Hollywood premiere. I idolized the people I saw responsible for making movie magic happen. My favorite shows were behind-the-scenes looks at how movies were made. It’s no wonder I jumped at the chance to attend the world premiere…